Marketing Strategy
marketing strategy | website | Social Media |branding
Marketing strategy is the foundation that makes everything else work properly.
We help ambitious SMEs turn disjointed marketing activity into a clear, structured plan that supports real business goals.
Our strategy work focuses on positioning, messaging, priorities and channel direction, so you know what to focus on, what to stop doing and how your marketing should work together. The result is clarity, confidence and a roadmap that removes guesswork and wasted effort.
Social Media Management
marketing strategy | website | Social Media |branding
Our social media management goes beyond posting for the sake of it.
We run social media as part of a wider marketing system, shaped by strategy, audience behaviour and clear commercial intent.
From content planning and creative direction through to copy, visuals and scheduling, everything is handled end-to-end. This gives you a consistent, professional presence that builds trust, reflects your brand properly and supports long-term growth without needing your day-to-day involvement.
Our Services
Lucky Number 13 provides strategy-led marketing support for SMEs who want their marketing handled properly, not pieced together.
We work as an outsourced marketing department, combining senior-level strategy with hands-on creative delivery so everything feels joined up, intentional and commercially sound. Rather than selling disconnected services, we take ownership of the whole picture; from direction and positioning through to execution and ongoing optimisation.
Whether you need clarity on what to focus on, consistent delivery across channels, or a long-term partner to run your marketing function, our services are designed to remove complexity, reduce decision fatigue and help your business present itself with confidence.
Below is an overview of how we support clients across strategy, creative, digital and ongoing marketing leadership.
Digital Marketing (SEO, PPC & Campaigns)
marketing strategy | website | Social Media |branding
Digital marketing works best when it is focused and intentional.
We support SMEs with SEO, PPC and digital campaigns that are shaped by strategy rather than isolated tactics.
Whether improving search visibility, running targeted ads or supporting key campaigns, our approach prioritises clarity, relevance and commercial sense. Digital activity is integrated with your wider marketing, so efforts compound rather than compete for attention.
Website Design
marketing strategy | website | Social Media |branding
Your website should reflect the quality of your business and guide people clearly towards action.
We design and build websites that are structured, purposeful and easy to navigate, with messaging that makes sense to real customers.
Every website project is rooted in strategy, from page structure and user journeys to copy and design decisions. The result is a website that looks confident, communicates clearly and supports enquiries, credibility and conversion.
HubSpot Consultancy
marketing strategy | website | Social Media |branding
HubSpot should support your marketing and sales process, not add complexity.
We offer HubSpot consultancy to help SMEs set up, optimise and use the platform in a way that fits how their business actually works.
From CRM structure and pipelines to automation, reporting and integration with your wider marketing activity, we make HubSpot feel simpler, more useful and aligned with your goals.
Marketing Coaching
marketing strategy | website | Social Media |branding
Our marketing coaching is designed for business owners who want clarity and confidence, not generic advice.
We provide senior, one-to-one guidance that helps you understand your marketing, make better decisions and move forward with purpose.
Coaching sessions focus on structure, priorities and practical application, giving you the reassurance of experienced input while keeping your marketing grounded in real business constraints.
Graphic Design & Branding
marketing strategy | website | Social Media |branding
Strong branding is about more than logos or visuals. It is about consistency, recognition and how your business feels to customers.
We create and refine brand identities that feel confident, modern and aligned with your positioning.
From visual identity and brand assets to ongoing graphic design support, our work ensures your brand looks cohesive across your website, social media and marketing materials, reinforcing trust and professionalism at every touchpoint.
Make Your Own Luck
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Nadia Morely Associates
Nadia Morley | Director
...apart from being so knowledgeable on HubSpot, Alex had great drive, attention to detail, clarity of outcomes, natural process optimisation ability whilst being always focused on the customer experience and satisfaction.
Healistic
Eve Clancy | Director
...If you’re looking for someone who’s professional, talented, and genuinely invested in your success, I can’t recommend Alex & LN 13 enough. Her work has made a real impact on Healistic, and I look forward to continuing to work with her.
6ft llama
Kieran Walton | Director
Lucky Number 13 transformed our Instagram and LinkedIn presence with a strategic approach. Their marketing workshop gave us valuable insights. Highly recommended!
agent armour Accounts
David Armour | Director
Without a shadow of a doubt, we whole heartedly recommend Lucky Number 13 (and Alex) and continue to do so to our clients.
